Why ‘experiental’ marketing will be a massive IT challenge

In the 1989 comedy Back the Future, Part 2, Marty McFly travels into the high-tech, space-age future of 2015 where he encounters, among other dazzling wonders, a shark hologram advertising Jaws 10.

That kind of advertising is called experiential marketing, where consumers are deeply immersed in a brand in a way that’s novel, emotional and memorable.

Advertising on the web, TV, radio, print publications, billboards and elsewhere is here to stay. But it’s being supplemented and boosted by the rise of experiential marketing with the aid of powerful newly ubiquitous technology. Unlike more traditional forms of advertising, it appears at first as if experiential marketing doesn’t scale.

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from Computerworld http://www.computerworld.com/article/3209657/mobile-wireless/why-experiental-marketing-will-be-a-massive-it-challenge.html#tk.rss_all

If you’re going to lose a laptop, better it be a Chromebook

I lost my laptop computer yesterday. I was on a long bus ride that became even longer due to traffic. I was a bit off to begin with having gotten up earlier than usual for the trip. By the time I got off the bus, my brain was mush.

I was sitting by the window. The Chromebook that I had been using to do some writing was next to me, propped up between my seat and the wall of the bus. The Chromebook was very small (an Asus Flip with a 10.1 inch screen), tucked away in a black sleeve, virtually hidden against the wall.

The good news is that whoever found it will not be able to access any of the files on the machine. Unlike Windows and Mac laptops, there is no easy hack around the required password to access a Chromebook. As additional protection, the files stored on the computer are encrypted automatically by the operating system. The only thing the thief who stole the Chromebook can do with it, is reset it to a virgin state.

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from Computerworld http://www.computerworld.com/article/3209760/chromebooks/if-youre-going-to-lose-a-laptop-better-it-be-a-chromebook.html#tk.rss_all

16 essential iOS typing tips for iPad and iPhone

How much time do you spend typing on your iPad or iPhone? I imagine you spend quite a lot of your time doing just that – so here are 16 tips I’ve picked up along the way that show you how to type in iOS.

Quick currency

When you want to type another currency symbol just press and hold the dollar key and you’ll see a bunch of alternatives you can select.

Secret keys

That press and hold tip works on any character on your keyboard. Try it. In many cases you’ll see that when you do this you’ll yield a host of useful characters that don’t appear on screen.

CAPITALIZE

Everyone should know that when you double-tap the Shift key you automatically enable Caps Lock.

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from Computerworld http://www.computerworld.com/article/3209971/apple-ios/16-essential-ios-typing-tips-for-ipad-and-iphone.html#tk.rss_all

Where are the fixes to the botched Outlook security patches?

On June 13—five and a half weeks ago—Microsoft released a series of buggy patches for Outlook. We know they’re buggy because Microsoft acknowledged seven bugs (including one primarily caused by bugs in Windows patches) in those four original June 13 security patches. As of this morning, we still don’t have fixes for those seven bugs.

Here are the known buggy original security patches:

  • KB 3191898 – Security update for Outlook 2007, released June 13, 2017
  • KB 3203467 – Security update for Outlook 2010, released June 13
  • KB 3191938 – Security update for Outlook 2013, June 13
  • KB 3191932 – Security update for Outlook 2016, June 13

If you have Automatic Update turned on, you were treated not only to those patches, but to all of these three later, interim fixes for the bugs in the security patches. Don’t get too excited about them. In fact, they didn’t fix the bugs:

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from Computerworld http://www.computerworld.com/article/3209710/microsoft-windows/where-are-the-fixes-to-the-botched-outlook-security-patches.html#tk.rss_all