There has been much talk in recent years about the democratization of the financial services space. The thinking goes that for too long power (and, more importantly, wealth) has been concentrated in the hands of a few, and that this concentration only worsens the inequality that exists in the world.
And while many suggest that rebellion and revolution are the ways to redress this balance, others suggest that technology can be what makes the difference. This is certainly the approach that Wealthsimple and others like it take.
Wealthsimple is an online investment manager that combines digital tools and personal financial advice to make automated investing available to everyone. Wealthsimple has low fees, no minimum account size, and has, at its heart, the vision to make investing readily available to anyone. (Well, to clarify, that means anyone who is in the U.S. and Canada, the two geographies within which Wealthsimple is currently operating.)