Lots of companies have corporate goals and mission statements and even go to the trouble of printing them on laminated pocket cards for employees to stick in their wallets.
Detroit-based Quicken Loans, Computerworld’s No. 1 Large Best Place to Work in IT for the fourth year in a row, has its “isms” — 19 principles at the core of the online mortgage lender’s creative, collaborative and rigmarole-free culture.
Many Quicken employees seem to know the isms by heart. What’s really striking is how many say they live by them, not only on the job, but in their personal interactions with family, friends, neighbors, service people and whomever else they encounter in a day.