Is your SEO strategy keeping up with the times?

When Penguin, an update of Google’s search algorithm, swam online five years ago, it just about sank StairSupplies.

“In the course of a week we went from 1,000-1,200 organic clicks a day [from Google search results] to 100-200,” says Caleb Morris, marketing manager at the Goshen, Ind.-based vendor of stairway components for house remodelers. “The only traffic we had left was from paid ads.”

StairSupplies was a victim of an ongoing, behind-the-scenes battle between search engines and the experts who try to decipher their algorithms — or game them, depending on whom you ask or the color of the expert’s hat. Yes, hat, as in black hat versus white hat. Search engines to some extent operate in the Wild West.

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from Computerworld



Integrated into Microsoft Internet Explorer® for Windows®, netXtract delivers a breakthrough approach to document navigation and relevance determination. netXtract automatically indexes each document displayed by IE, extracts all contexts for any key term you choose and allows you to “jump” directly to the context you find most interesting. netXtract also allows you to define custom filters, or “dictionaries” of related terms by area of study, interest or business focus (e.g. medical, legal, financial, business intelligence, etc.). Build your own personal knowledge base Once you’ve found relevant information, you decide exactly what to save for future reference. netXtract allows you to build a local personal Knowledge Base of any text you select from documents displayed in Internet Explorer. You can also save to your Knowledge Base from any other application (MS Word, email client, etc.). netXtract’s Knowledge Base (KB) Manager allows you to categorize, maintain and query your Knowledge Base. Selecting any entry saved from a web document returns you directly to that point in the original online document.

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