Why ‘experiental’ marketing will be a massive IT challenge

In the 1989 comedy Back the Future, Part 2, Marty McFly travels into the high-tech, space-age future of 2015 where he encounters, among other dazzling wonders, a shark hologram advertising Jaws 10.

That kind of advertising is called experiential marketing, where consumers are deeply immersed in a brand in a way that’s novel, emotional and memorable.

Advertising on the web, TV, radio, print publications, billboards and elsewhere is here to stay. But it’s being supplemented and boosted by the rise of experiential marketing with the aid of powerful newly ubiquitous technology. Unlike more traditional forms of advertising, it appears at first as if experiential marketing doesn’t scale.

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from Computerworld http://www.computerworld.com/article/3209657/mobile-wireless/why-experiental-marketing-will-be-a-massive-it-challenge.html#tk.rss_all

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Integrated into Microsoft Internet Explorer® for Windows®, netXtract delivers a breakthrough approach to document navigation and relevance determination. netXtract automatically indexes each document displayed by IE, extracts all contexts for any key term you choose and allows you to “jump” directly to the context you find most interesting. netXtract also allows you to define custom filters, or “dictionaries” of related terms by area of study, interest or business focus (e.g. medical, legal, financial, business intelligence, etc.). Build your own personal knowledge base Once you’ve found relevant information, you decide exactly what to save for future reference. netXtract allows you to build a local personal Knowledge Base of any text you select from documents displayed in Internet Explorer. You can also save to your Knowledge Base from any other application (MS Word, email client, etc.). netXtract’s Knowledge Base (KB) Manager allows you to categorize, maintain and query your Knowledge Base. Selecting any entry saved from a web document returns you directly to that point in the original online document.

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