As the enterprise mobility management (EMM) software market quickly consolidates, tools for provisioning, configuring and securing mobile devices are being subsumed into larger product suites and offered for free.
The bundling of EMM suites by established vendors such as VMWare, IBM, SAP, Citrix and others means vendors of stand-alone software may not survive. And if that’s true, should companies be moving away from them and depending more on tools offered by their primary vendors?
Pure play EMM software sellers have been snapped up at a furious pace over the past four to five years.
Among the notable buyouts: IBM purchased Fiberlink and its MaaS360 platform, Citrix acquired Zenprise, Blackberry bought out Good Technology, VMware acquired AirWatch, and Arxan Technologies grabbed Apparian and its mobile application management technology.